My 2003 Rover

The Impetus

Thank you for taking a look at this page. I have a strong admiration for fine European automobiles. When I started this business I owned a 1997 BMW 540i 6 Speed and a 2003 Land Rover Range Rover 4.4. I sought these two vehicles specifically because I believed each exemplified what a perfect car and a perfect truck should be in terms of performance and luxury amenities. They are two of the finest automobiles made in the world. I was happy to have them. Both were jet black, and each had a similar theme of having only black, white, chrome, or clear parts on them. This kind of coloring gives them a "dressed up", sleek look that I hadn't seen duplicated very often. I take pride in my vehicles, and understand that anyone who owns these types of vehicles cherishes them in a similar fashion.  Since then I've owned a wonderful 2003 black BMW 745i to which I added the Alpina body kit, European clear headlights, and all sorts of goodies to make it even more compelling to drive.  Today I drive a 2008 black Land Rover Range Rover Supercharged and am as enthusiastic if not more so about these vehicles and this business as I was when I first started back in 2004.

My 1997 540i

The Purpose

If you're reading this, then you're most likely an appreciator as I am. As an owner of these vehicles I found myself wanting to differentiate my vehicles from the others on the road. However, I wanted to do it in a sophisticated and classy way, because these are sophisticated and classy vehicles. I discovered that by making subtle alterations to specific parts you can dramatically change the entire look of your vehicle. The result is a more exotic looking vehicle that turns lots of heads, including our own as owners. Unfortunately, because these are European vehicles I also discovered that it wasn't always easy to find the parts I needed to upgrade them. So, through years of searching for parts and accessories I knew would greatly enhance the look of my vehicles, I decided that creating a store which would make it easier for like-interested afficianados to find these attractive upgrades would be a benefit to that niche. If someone doesn't have the time to search the world over for an important piece, I'll do the searching for them. These vehicles bring us a lot of satisfaction, and when we beautify them by giving them distinguishing features, we give them more character and feel a greater sense of enjoyment from them.