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Marketing Wirelessly, an electronic newsletter, is dedicated to serving the information needs and interests of advertising, marketing and PR professionals involved in reaching and serving users of handheld mobile devices. Such devices include Web-enabled cell phones, wireless PDAs, two-way pagers, etc. Issues include helpful tips on mobile commerce, mobile customer targeting, wireless content delivery, and permission-based advertising and selling to wireless users.
Marketing Wirelessly subscribers are interested in marketing products and services via wireless devices -- creating a WAP site, managing marketing activities while on the road, and in general, finding ways to promote a wireless presence for their products and services. Feature articles cover all aspects of using mobile devices as part of a marketing communications program, in such areas as advertising, collateral, public relations, sales, and trade shows.
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Marketing Wirelessly, the newsletter
Marketing Wirelessly, the discussion group
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