Founded in 2000, Avianne's encompasses a new era in the business of fine jewelry. With a family history in the diamond business dating back 30 years, partners and relatives Joseph Aranbayev and Izzy Aranbayev are the youngest experts in fine jewelry to take over New York City's famous Diamond District. Specializing in custom-made signature pieces, these young entrepreneurs possess the ability to create any kind of jewelry their clients may desire, from classic clean cut designs to the most contemporary and over the top pieces, all while consistently keeping the quality of each piece at the highest level. This dedication to quality and unique designs, combined with Avianne's fresh, comedic approach with their clients, sets them miles ahead of their competitors.
From an early start, these charismatic young men have had a competitive edge that is underlying in all areas of their lives. Growing up in Brooklyn, It was in Colorado that the first seeds of Avianne were planted, when they started working with Mair's (the wholesale jewelry business owned by their family) to sell pieces to individual clients they met while living out of state. It was then that the concept of Avianne's was born as they were to be the next generation to step up and take over.
The founders of Avianne's have ascended to the level of success that they've always dreamed about, while still striving to achieve more and take their business to a higher level. Their high profile clientele, which seek them out for their innovative and unique designs, includes Tom Cruise, Lindsay Lohan, Joan Collins, Jamie Foxx, Jaime Pressley, LL Cool J, Vivica A. Fox, Sean Paul, 50 Cent, Sean Combs, Jada Pinkett Smith as well as star athletes from the NFL and the NBA, and many more. Popular pieces include their custom A & Co. Watches for men and women, fantastic pendants with shapes from princess cut crosses to hearts, rose gold diamond tennis bracelets, diamond hoop earrings, and engagement rings, all with high finish, high quality and custom design. Avianne's main store is located on West 47th street in the heart of the Diamond District, with additional doors scheduled to open in the near future
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When purchasing diamonds it is always a good idea to be educated about your purchase. The Gemological Institute of America (GIA) grades diamonds according to the four Cs: cut, color, clarity and carat weight. The interplay of the four Cs determines a diamond's value. A diamond's value rises as its size, or carat weight increases likewise the value will increase or decrease dependent upon the color, clarity and cut.
- The carat weight determines how large and heavy the diamond is. Usually, the larger the stone, the more costly it is.
- Clarity refers to the number of spots or inclusions in a diamond.
- The proper cut enhances a diamond's capacity to reflect light and makes it sparkle more. Diamonds come in all shapes and sizes. It depends on your personal preference.
- Most diamonds contain slight traces of yellow or brown and the more colorless a diamond is the greater its value.
How are diamonds graded for color?
To grade 'whiteness' or colorlessness, most jewelers refer to GIA's professional color scale that begins with the highest rating of D for colorless, and travels down the alphabet to grade stones with traces of very faint or light yellowish or brownish color. The color scale continues all the way to Z.
How are diamonds graded for clarity?
Diamonds are graded for clarity under 10x loupe magnification. Grades range from Flawless (diamonds which are completely free of blemishes and inclusions), to Included 3 (diamonds which possess large, heavy blemishes and inclusions that are visible to the naked eye).
- F
Flawless: No internal or external flaws. Extremely rare.
- IF
Internally Flawless: no internal flaws, but some surface flaws. Very rare.
- VVS1-VVS2
Very Very Slightly Included (two grades). Minute inclusions very difficult to detect under 10x magnification by a trained gemologist.
- VS1-VS2
Very Slightly Included (two grades). Minute inclusions seen only with difficulty under 10x magnification.
- SI1-SI2
Slightly Included (two grades). Minute inclusions more easily detected under 10x magnification.
REMEMBER: For grades F through SI, a diamond's clarity grade has an impact on the diamond's value, not on the unmagnified diamond's appearance. |
- I1-I2-I3
Included (three grades). Inclusions visible under 10x magnification AS WELL AS to the human eye. We do not recommend buying diamonds in any of these grades.
| F-IF |
VVS1-VVS2 |
VS1-VS2 |
SI1-SI2 |
I1-I2-I3 |
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A
regular professional cleaning is a good idea.
Not only does it keep your jewelry looking its
best, it also ensures that a trained professional
takes a look at it at least once a year, allowing
for the earliest possible detection of wear
or damage. Between professional cleanings, however,
there are some things you can do to keep your
jewelry clean.
For diamonds, use a soft-bristled non-metallic
brush and a mild ammonia and water solution.
Gently scrub away any grime, especially around
the prongs or setting where buildup is likely.
Even a clean looking diamond often has a thin
layer of skin oil and will shine better after
a cleaning. Avoid touching the diamond as much
as possible.
Cleaning gemstones is easy. Simply soak the
piece in a bowl of warm, soapy water for several
minutes and then use a soft, non-metallic brush
to remove any grime. If you use a jewelry cleanser,
make sure it is non-abrasive. Don’t use
harsh chemical cleaners, and don’t clean
the item in the sink too often it ends up down
the drainpipe. Also keep in mind that some gemstones
may have been treated or enhanced by heating,
oiling, irradiation or diffusion. Heated and
irradiated stones generally don’t require
special care when cleaning, but diffused stones
could become lighter if scrubbed too hard. Also,
the oil on an emerald can be stripped away by
cleaning, making the emerald change appearance.
If this happens, simply bring it to your jeweler
for re-oiling.
Pearls are beautiful. Unfortunately, the layers
of nacre of which a pearl is made are very soft
by jewelry standards and easily damaged. Since
it is an organic compound, pearls also are easily
dulled or even eaten away by chemicals and alcohol.
Wash cultured pearls in very mild, soapy water
and nothing else. It's also a good idea to bring
your cultured pearls in for restringing every
couple of years, especially if you wear them
often.
For mountings, you can use rubbing alcohol to
dissolve some of the stickier grime. However,
don’t use alcohol on any kind of pearl
jewelry. Soap and water and a soft brush will
take care of most of your cleaning needs. Make
sure the brush is VERY soft when used on metal,
especially gold, which can be scratched relatively
easily. Use a soft cloth that won’t leave
fuzz or threads behind to dry and buff your
jewelry once it's cleaned.
Ultrasonic cleaners are machines that clean
jewelry by bombarding them with sound waves.
This vibration shakes off dirt, but the vibrations
can also cause serious damage. The inclusions
in gemstones, especially brittle stones like
emeralds, can be greatly enlarged by the shaking,
making the stones less attractive and even less
valuable. Soft gems like pearls should never
be put in an ultrasonic cleaner. Because of
the risk, we recommend against using the ultrasonic
cleaners now available to consumers unless your
jeweler specifically says it won’t cause
any damage
Jewelry
is vulnerable while it's being worn, but it
can also suffer damage if it isn't stored properly.
Diamond is the hardest substance on Earth. So
how does a diamond get scratched? By another
diamond. Diamond jewelry can also scratch softer
stones as well as gold and even platinum. For
this reason, it’s important to store your
jewelry so the pieces don't come in contact
with each other.
Wrap
individual pieces in tissue or cloth or put
them in separate compartments in a jewelry box.
Be extra careful with pearl jewelry since it
is soft and scratches more easily than gems
and metals.
Often
jewelry comes in a special box, bag or wrap.
Keep these; they are often the best means for
storing or packaging the jewelry and will provide
protection from damage and dirt.
Avianne does not recommend that you repair your own
jewelry unless you have been professionally
trained to do so. Take damaged jewelry in for
professional repair as soon as possible, especially
if small pieces like stones or links of chain
have fallen out – the longer you wait,
the more likely small pieces will be lost. Your
local Zales store offers a range of repair services.
Probably
the best thing you can do is preventative repair.
Schedule a cleaning for your jewelry every year.
During the cleaning, have your jeweler check
for signs of wear, such as loose stone mountings
or bent clasps, and fix them before they become
a serious problem. Also, if you have bracelets
or necklaces that don't have safety chains or
clasps, you may want to arrange for one of our
jewelers to put some on. They're not expensive
and they can spare you the heartbreak of losing
a cherished piece.
Caring
for your jewelry starts with proper wear. That
means knowing when to put your jewelry on –
and when to take it off.
Put
jewelry on after applying makeup, perfume and
hairspray. Also, handle gems and pearls as little
as possible, since skin oil can build up over
time and dull their appearance.Remove
your jewelry if you're going to do any manual
labor, including housework. A bracelet can be
easily broken or bent if it catches on a hook.
Gems, even diamonds, can chip or crack if they're
knocked against a hard surface. Another danger
comes from the harsh solvents used in cleaning,
which are not good for any kind of jewelry and
particularly harmful to pearls.
If
you wear earrings, it’s usually best to
remove them while you're having your hair styled.
That way the stylist's comb won't catch them.
And, never wear pearl earrings or necklaces
while you're having your hair colored. Some
of the coloring agents contain alcohol and other
chemicals that can mar the luster of the pearls.
If
you're right-handed, think about wearing a bracelet
or watch on your left wrist since you don't
use it as much as your right. The opposite applies
if you're left-handed.
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